Three Secrets of Real Estate Marketing
As a full-time Canadian real estate investor, we must be continuously looking for new ways to drive business to us.
We have to realize that we are our business and we must be responsible for our business. Our time is our most precious commodity so we must use it wisely. Resting on previous triumphs or letting one or two realtor be the sole sources for your deals is a quick way to go from a full-time to a part-time Canadian real estate investor.
We are continuing on in our marketing series, with the three secrets of real estate marketing.
As a full-time Canadian real estate investor, advertising is the key to driving more business to you to generate massive and passive income. We need to be doing real estate deals of all kinds, big or small, in order to keep money coming in.
Why only wait for the Big Deals?
Most Canadian real estate investors typically are waiting for the big deal. Sadly, for most investors, the really big deals happen infrequently and a lot of investors have a fear when it comes to the big deal. This is normal but unnecessary in most cases. That said, the smaller deals happen much more regularly, and you can make a very, very nice living.
As we know, big deals take a much longer time to close, due to the need for proper due diligence, and to secure the appropriate financing if needed – the whole process can be lengthy, exhausting and can also have a tendency to fall apart.
So how do we drive business to us?
We have the three secrets of real estate marketing:
- Advertise continuously.
- Advertise everywhere.
- Have your slogans (say the right thing that will encourage people to call the number of the ad).
So, advertising all the time, eh? How do we do that?
We have spoken in previous articles about bandit signs, magnetic signs, and networking. Advertising in different mediums is something that we need to do on a regular basis, using our three secrets of real estate marketing.
Free internet advertising (when used properly) can be very effective. Once you get to understand the tricks to be able to utilize these sites on a regular basis, you will be able to increase your exposure: not just to your immediate "backyard" community, but nationally and even internationally.
How can I use marketing effectively?
If I were to say one thing about internet advertising, it is something that you can and must do continuously. It takes a lot of cutting and pasting, can be very tedious, and, as in any entrepreneurial job, there is discipline involved. If you are able to set aside a specific amount of time daily or weekly, you will be successful.
The most popular products in the market today are those that are typically advertised on a regular basis. You see their advertisements on billboards, on television, in the newspaper, on all kinds of media. So why can’t we do the same?
Obviously as an entrepreneur, we want to advertise as inexpensively as possible (free is the best!). And that is why internet marketing is such an excellent way to advertise!
Know your Market!
The second secret of real estate marketing is to understand who it is you are marketing to. Typically we are marketing to people who are looking to sell quickly, or looking to get out of a stressful financial situation.
If we consider the target of our advertisement, and put ourselves in their shoes, where would they be going for help?
Let’s target someone who happens to be in a financial situation. They may be going to more inexpensive grocery stores. They may be going to money marts where they can get quick loans and cash pay-cheques quickly, sell goods in pawn shops, food banks, etc.
What kind of content should be used to advertise?
The third secret is what content do we utilize? Again, we must think “who are we targeting?” So typically, my signs will say:
“I buy properties quickly”
“I can close fast”
“ Non qualifying mortgage loans available if you are behind on your mortgage payments” etc.
Of course, you need to have your strategies and financing in place to be able to make good on what you are offering. We will get more into that in future articles.
With that, I say happy advertising, and we will see you next time!
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